How to Write an About Me Page
Featuring Upleveler Dhara Singh
Did you know that most users decide if they’re going to stay on a website within the first 15 seconds of arriving on a page? It’s true, you can read more here.
When you’re trying to show a cold lead that you know what you’re doing and you’re the best person to work with, you need to grab their attention - and grab it fast!
One of the best ways to stand out from other businesses is by showing who you are behind the screen. Bringing your audience directly into a well-written and well-structured “About Me” page is a simple and effective way to share what makes you different.
Writing that bio is a task most business owners loathe. It’s hard to know what to say and how to make it sound interesting. And a lot of female business owners diminish their value for fear of sounding too egotistical or salesy.
But trust us when we say, it’s SO important to have a strong “About Me” page that grabs your customer’s attention and makes them want to stick around. (Ideally straight into your marketing funnel so they can learn how to work with you!)
We asked Storytelling Expert and former Yahoo Finance journalist Dhara Singh to share her best tips to help you write or update your About Me page. Here's what she had to say.
Maintain a casual and inviting tone.
Your About Me page should exude an inviting tone as if you were grabbing a cup of coffee with a friend instead of a job interview.
People love witty humor, puns, and even anecdotes that create a more human touch.
When people love your personality, they’re more likely to book a discovery call with you. Who wants to buy from a robot that makes them feel stressed? Not me!
2. Stray away from SAT words and business jargon.
Is your relationship status with vocabulary words: "it’s complicated?"
I’m here to tell you all the SAT exams and Shakespeare days are over.
All the successful copywriters state that if you can’t explain something simply to your audience, you don’t know what you’re talking about. Don’t be that person.
As much as you may have “leveraged digital resources” to build a multi 6- or 7-figure business or you “streamlined certain processes to reduce bottlenecks,” these phrases are often vague and readers don’t understand what you mean. When they don’t understand, it can diminish your credibility.
So instead of using a fancy thesaurus, think about how you would explain your life experiences to a middle school-aged child.
It’s worth noting that the average American reads between a 7th- and 8th-grade level.
3. Share a mini-story instead of regurgitating your entire resume
As much as viewers are impressed that you were a Google Keynote Speaker, worked at a Fortune 500 company, and have that stamp of corporate credibility, they also want to know if you truly understand their pain points.
The best way to prove your authority is to share a mini-story in your About Me Page.
For instance, if you’re a money coach who helps moms achieve financial freedom, chances are your clients want to know if you’ve been in their shoes.
Was there a time when you were stressed over food stamps, scheduling, or even budgeting while raising kids?
If so, what life-changing decision did you take to turn your life around? And, as a result, where are you now?
4. Don’t write an English novel
We know that you’re a cool person, because you’re here, reading this article! But remember, the average human has an attention span of only 8 seconds.
To entice the reader to read your entire “About Me” page, you should start with a compelling hook that points to a shared pain point between you and the reader, a statement about what your niche means to you, or even a compelling statistic.
As a rule of thumb, your “About Me” page should not be longer than 7 paragraphs. It’s the perfect length to package a hook, your story, your credibility, and a non-salesy call to action.
