Is Flodesk Right for Your Small Business?
The pros, cons, and a few surprising new features of this email marketing platform
You’ve put in the work. You’ve got a coveted skill, a great logo, and the road map for what could potentially be your best year yet. Now you just need to fill the seats at your table. You’re here reading this article because you know selecting an email marketing tool for your small business is the next step.
Trying to reach our audience on noisy social media platforms is a full-time job. It’s time to work smarter not harder, and we can do that with an email marketing platform! I’m so excited for you, because email marketing is a crucial part of your marketing and sales strategy. But it only works if you’re consistent.
WHY I CHOSE FLODESK
Before I hopped on the Flodesk train, I was using Mailchimp and spoiler alert: I didn’t love it. I rarely sent emails because I found the program time consuming to use, and I could never get the emails to look as premium as my brand.
When I discovered the beautiful templates inside Flodesk, it became a no-brainer easy button. I switched and cut my email marketing writing and design time in less than half! Design-forward emails (that I send out more regularly because it’s fun and easy) helps me nurture my audience and bring prospective clients to my table.
Now, I realize a lot has changed in the last 5 years with all email marketing providers, but one thing that hasn’t changed is that Mailchimp (and every other provider) charges you more as your list grows. But guess what? Flodesk does not; which brings me to my first PRO. [Keep reading.]
THE FEATURES I LOVE
PRO #1: AFFORDABILITY
With a flat monthly rate starting at $35/mo, Flodesk doesn’t charge you more as your list grows. That means one monthly price, unlimited subscribers, and more money in your pocket! Unlike so many other providers, you aren’t penalized for success. That’s a huge win in my book.
PRO #2: SIMPLICITY
With an intuitive email builder and its’ click-and-drag feature, you can create exactly what you need to cater to your brand. No coding or design team necessary! Flodesk has so many stunning templates to choose from, it’s easier than ever to create designs that reflect your brand and that your audience will love. You’ll be making money while you sleep with workflow automations, advanced segmentation and email marketing tools for small businesses.
PRO #3: ECOMMERCE
We know how important a simple, yet seamless checkout is to lock in a sale! Flodesk Checkout helps you monetize with sales pages, upsells, instant deliveries, and unlimited transactions. So you literally don’t need any other program to sell your first course, membership, or program!
PRO #4: LINK IN BIO
Last but certainly not least, Flodesk makes it quick and easy to collect new clients straight from Instagram. No more hunting down a link in bio or pulling up an outdated menu of links! It’s never been more simple to update your sales links, capture subscribers, and promote your new products. Not to mention the stunning branding at the click of a button!
BONUS: FEMALE FOUNDED
I love supporting other female founders, and Flodesk was founded by two powerhouse women, Martha Bitar & Rebecca Shostak, who had a vision to disrupt the email marketing space, especially for those of us who are design forward.
They also wanted to create a platform that wasn’t overwhelming to use, and honestly that really appealed to me. It’s the same reason I switched from Wordpress to Squarespace many moons ago — I wanted to be able to do it myself!
CONS:
Flodesk is amazing at covering all the basic needs, but some businesses might be looking for a more complex workflow and clearer, in-depth analytics. While it is constantly evolving and adding more advanced features, if you’re wanting to really dive deep into building out complex funnels and utilizing unique structure in your campaigns, Flodesk may not be the best fit for you.
Just make sure you’re tracking ROI before you start dropping all that cash on your email marketing platform if you do decide you need more segmentation and analytics.
NEW FEATURES TO LOVE
In addition to all of the pros mentioned above, Flodesk has been adding new bells and whistles to it’s program, and I have to call out just how flashy it’s getting over here.
#1: New and Improved Forms
In addition to the Link in Bio form, Flodesk now offers video and spinner forms! Each is unique, each have one goal in mind: grow your customer base. With the video forms, you have the ability to personally engage with your audience, showcasing your brand’s own voice. This can increase your conversion rate by up to 80%!
Hopping on video not your jam? Try the spinner forms, a gamified way to make signing up fun and exciting. The anticipation of winning encourages even more opt-ins, with the added bonus of creating a memorable experience for anyone who is interested in your content.
#2: Link Actions
The smart way to streamline your list! Using Flodesk’s new link actions allows members to add even more automation within your email or newsletter. You can now create highly targeted segments from link clicks alone, making sure subscribers are receiving only content that is relevant to them. (Pssst: you can color code your segments in your Flodesk dashboard as well. Did I mention visuals matter to me? Because they do, and Flodesk just gets it.)
When your audience is getting information they value, they’re going to stick around longer and create a deeper connection with your brand.
#3: Improved Analytics
Utilizing analytics can help any business owner optimize their email marketing efforts with comprehensive, actionable insights. Flodesk analytics gives not only a visual overview, but deeply detailed data for performance from all subscribers, emails, forms, workflows, and checkout. Find out who’s most engaged, take action to adjust your strategy, and watch your results skyrocket.
SO WHAT’S THE VERDICT?
Is it worth it? That’s a resounding yes. I’ve been using Flodesk for years, and there’s no looking back, only forward. I’ve seen so much growth, and more importantly connection to my audience, simply from utilizing the tools Flodesk provides.
Flodesk does everything I need it to and more — especially with the latest addition of link actions, which means I can segment readers based on links they click on. I also love the following features…
Workflow automations that are easy to set up
Stunning ready-to-use templates
Video in sign-up forms
Link in bio form for Instagram
Flat monthly rate no matter how big your list gets!
For the price and bang for your buck, Flodesk is the clear winner for small businesses in my opinion.
Ready to get started?
Get started with Flodesk Free and grab 50% off your first year when you’re ready to upgrade.
Disclosure: There are affiliate links in this blog post, which means we may receive commissions for purchases made through these links. We wouldn’t recommend them if we didn’t personally believe in them and use them for our business. Thank you in advance for your support and we hope you find our suggestions valuable as you grow your business!
