How to Start a Blog + Do You Even Need One?
As small business owners and big-time entrepreneurs, time is precious. In fact, it’s one of our most important assets. We truly believe that we should put our time and energy into the tasks that help us move the needle or bring us closer to our purpose.
Just doing work to do work is the recipe for burnout — and fast. So when we say blogging is an important task for your business, we don’t say it lightly.
Your blog matters. If you’re reading this and starting to feel that panic creep up your chest a little bit, take a deep breath. Blogging with a plan becomes super easy and realistic, plus the benefits for your business truly make it worth your while.
So let’s break down why we should blog and how to start a blog so you can start producing content and growing your brand awareness with ease.
Why Blogs Matter
Blogging is a really easy way to help your website’s ranking on Google. By showing Google that you’re an active and real site with regularly updated content that people enjoy, Google will be more likely to share your page with those searching.
The bottom line is websites with active blogs are 434% more likely to show up in search engines (according to Small Biz Genius). It’s no brainer, right?!
PS. Need help with SEO? We have a post for you!
Plus, blogging is an easy way to serve your audience! You can teach them, inspire them, and connect with them all through a single post on your site.
Blogging also helps you establish your credibility. No matter what you do for a living, we want to buy and interact with people we can trust. By demonstrating your knowledge on whatever topics you’re discussing, the people around you will realize that you’re worth following and (hopefully) buying from.
I know blogging can feel like one more thing on that to-do list but seriously, it’s worth it! So let’s break it down.
How to Start a Blog (and what to do with it)
Getting a blog started is way easier than you think. Here are a few quick steps to get started:
Add a page to your existing site. Don’t make a stand alone website. We want to continue to drive traffic to your site so people hang out and buy from you!
Make a list of topics that come up from your audience frequently. Look through your DMs, comments, and emails. These questions can become blog topics.
Create a schedule for your blogs. Remember that consistency is key, so space them out in a way that allows you to show up regularly.
Don’t worry about writing a novel. Blogs should be at least 300 words with short paragraphs. Mix up your sentence length and get to the point. This isn’t a research paper! Think quality over quantity.
If you’re still struggling to write, consider outsourcing your blog writing. There are lots of great writers in the world who would love to help you show up and be consistent! If you have the infrastructure in place, bring on a team member to help you!
Once you have blogs on your site, your job really becomes making the most of that content. Use what you’ve created and share it with the world!
Create Pinterest graphics to link back to the blog. (Just look at the bottom of all of our blog posts to see this in action!)
Share the blog post on your social media platforms - and don’t forget an email to send to your mailing list. Seriously, repurposing that content for other platforms will help your organic reach and drive even more traffic to your website!
Blogging can feel like a super overwhelming and scary process. But as you can tell, it’s much simpler than it sounds.
The benefits of being able to drive organic traffic to your site with strong content is priceless, so grab that notebook or open up that Google Doc, and let’s start writing!
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